Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Marketing Mix

The Marketing Mix
Marketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. (McGraw-Hill/Irwin, 2002) The 4Ps are the ideas to take into account while marketing a product. They constitute the root of the marketing mix. In order to efficiently market a product, it is therefore imperative to get an optimally correct mix of the 4Ps. In an ideal situation, if a company is able to plan a promotion for the right product, at the right price and to get it to their preferred market, in the right place then it is highly effective for the company.
The most basic marketing mix tool is the product. This is the company's tangible offering to the market that includes the product......


View the rest of this paper...

Approximate Word Count: 1135
Approximate Pages: 5 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

Bank Account

PayPal

Similar Essays

  1. Marketing Mix

    Marketing Mix. Marketing Mix The marketing mix is primarily made up of four
    variables, and they are product, place, price, and promotion. ...

  2. Marketing Mix

    Marketing Mix. The marketing mix is primarily made up of four variables, and they
    are product, place, price, and promotion. ... Developing Your Marketing Mix. ...

  3. Marketing Mix

    Marketing Mix. The Marketing Mix Marketing strategy is integrated with the marketing
    program, or marketing mix. ... All four Ps are needed in a marketing mix. ...

  4. Marketing Mix

    Marketing Mix. Abstract This paper defines one of the strategies of marketing
    research "Marketing Mix". The major marketing management ...

  5. Marketing Mix The 4 P'S

    Marketing Mix The 4 P'S. ... Understanding the Tool The marketing mix and the
    4 Ps of marketing are often used as synonyms for each other. ...