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Winnebago Industries

Winnebago Industries
Case Analysis

CORPORATE BACKGROUND

COMPANY OVERVIEW

Winnebago Industries, Inc., based in Forest City, Iowa, is a United States manufacturer of recreation vehicles primarily used for the leisure travel and outdoor recreation activities. Their products lines include 78 products with most of their growth stemming from new innovations aimed to capture industry market share. The Company is currently the market leader in the $5.3 billion motor home market. Winnebago markets their recreation vehicles through wholesalers to diversified dealers located throughout the U.S. and Canada. Of the Company's revenues, 90% are from motor home sales with the remainder generating from floor plan unit financing for WGO's dealers and the manufacturing of component parts that Winnebago makes for other motor home manufacturers.

MISSION STATEMENT
Winnebago Industries, Inc. is a leading manufacturer of recreation vehicles (RV's) and related products and services. Our......


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Approximate Word Count: 2949
Approximate Pages: 12 (250 words per double-spaced page)

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