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Starbuck Value Chain

Value Chain Analysis

Inbound Logistic
1. Farm : Coffee Bean begins at the farm on coffee trees. After trees are planted, it takes between one and three years for the trees to bear coffee "cherries". Than the farmer will harvest the coffee trees to get cherries. After that, they will use coffee mills to process the product from cherry to bean.
2. Exporter : The coffee export process varied greatly depending on origin country and buyer. In some countries, beans were exported through government coffee boards while other countries used private exporters only.
3. Broker : The broker is the one who import the coffee bean. After the beans were shipped to the import country, it was visually inspected and test-tasted for quality through a process called "cupping". After passing inspection, coffee was stored in warehouses or shipped to roasting warehouse.
Operation
1. Roasting warehouse : When the coffee beans reach to the roasting warehouse, the beans are roasted until they receive......


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Approximate Word Count: 655
Approximate Pages: 3 (250 words per double-spaced page)

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