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Malcolm Gladwell's book The Tipping Point offers a fascinating and insightful way to think about the issue of epidemics. Those elements Gladwell believes are the basis for why epidemics start allows the reader to think about their world in a way they never thought they could. I would not have thought of Sesame Street or Blue's clues as being defined as epidemics. When one thinks of an epidemic, one thinks of AIDS, or some form of disease so widespread that it must be contained and a cure provided to keep the disease in check from spreading further. Therefore, after reading the book, the reader is left with a new perspective to "look at the subtle, the hidden, and the unspoken" (Gladwell, 2002, pg. 80). Those things in everyday life that we would not normally think about as being epidemics are now taken under the microscope and analyzed. Through the work the reader learns to apply those concepts put forth by Gladwell to see if things like soap operas, game shows, magazines, and......

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Approximate Pages: 6 (250 words per double-spaced page)

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