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Netflix Case Analysis

Competition and Strategy

January 31, 2006

This case represents an analysis of the DVD rental business and specifically how Netflix positioned itself in the market and the direction of the industry as a whole. Several tools were utilized to help analyze Netflix. Case facts were considered in addition to possible future strategy in relation to market position.

Introduction
Netflix was founded in 1997 by Reed Hastings who is the current CEO of the company. Mr. Hastings has experience with the birthing of a startup company in his venture with Pure Software, which he founded in 1991. Mr. Hastings background in the software industry would prove to be an asset for his new venture, Netflix. Netflix was formed to address a niche market for delivering DVD's directly to the customer via mail service.

The Vision
Reed Hastings had a clear vision; "Our Vision is to change the way people access and view the movies they love".
This Vision was born out......

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Approximate Word Count: 3023
Approximate Pages: 13 (250 words per double-spaced page)

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