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Advertisements attempt to persuade viewers to buy their products over their competitors. They do this by portraying their product so it has a positive image that people will notice and remember. The advertisement of the S-80 Volvo is trying to attract families in appositive way.

One of the techniques used in this advertisement is the setting. The setting is on a high area of land in the mountains with a waterfall in the background. This use of setting gives the viewer a sense of peace and adventure which they subconsciously connect these ideas, of peace and adventure to the car. Waterfalls are known to be peaceful and relaxing which would appeal to the average family who run hectic lives, by the use of the setting it attracts parents by showing them what they want, a peaceful setting one without everyday troubles ,which just so happens to have a Volvo in the foreground.

Another technique used to appeal to a family is the use of the child and the woman. Every parent wants......

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Approximate Word Count: 560
Approximate Pages: 3 (250 words per double-spaced page)

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