The Impacts Of September 11, 2001 On The Aviation Industry's Marketing Mix
Abstract
This paper discusses the impacts of the September 11, 2001 terrorist attacks on the aviation industry. Specifically, how aviation industry members were forced to alter their marketing mix in response to the events. The four "P's" of marketing were all modified. The airlines had to change their product (route structures) and their prices. They also had to change their promotion tactics to ease the customer's "fear factor". Lastly they had to alter the means of delivering their product to the consumer due to enhance security measures (place).
September 11, 2001 will always be considered a turning point in the history of America. The events of 11 September 2001 were unlike any other shock experienced in the history of civil aviation. They have had a unique, unprecedented, devastating and immediate impact on all segments of the air transport industry in its broadest sense: airlines, airports, air navigation service providers, ground-handling and......
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Approximate Word Count: 2182
Approximate Pages: 9 (250 words per double-spaced page)
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