History Of Reese
The Reese's Peanut Butter Cups were invented by Harry Burnett Reese. He began making confectionary products in the basement in his home in Hershey, PA. Mr. Reese had worked for Milton Hershey and bought his chocolate from his former employer. When the Great Depression hit, Harry concentrated on only making peanut butter cups in his factory because they did not need as much sugar, which was a shortage at the time. Hershey acquired the Reese Company in 1963 for $23.3 million.
In 1969 the first advertising campaign for Reese's took place. Promotional advertising quickly and effectively emphasized the new bond between Hershey's and Reese's. The tag line "Two great tastes that taste great together" was created. The commercials focused on the collision concept. The first commercial contained a construction worker who had fallen into a manhole saying "you got peanut butter in my chocolate". This "manhole" campaign became ill-fatedly named as the "sewer campaign". However, Reese's sales......
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