Exporting Purell Hand Sanitize
EXECUTIVE SUMMARY
This report analyzes the possibility of taking Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian market.
Purell Must Gain Greater Market Share
Purell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, and the American public embraced the product. However, as large US Competitors have entered the hand sanitizer industry, which is now worth over $400 million every year, Purell’s market share is diminishing. Although still the market leader in the industry, GOJO must fight for revenue opportunities. One way to do that is to take Purell into international markets.
India Provides an Opportunity
Possible Barriers
GOJO must consider possible barriers to Purell’s entrance into Indian markets. These barriers include:
Recommendation
Extensive......
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Approximate Word Count: 2781
Approximate Pages: 12 (250 words per double-spaced page)
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Exporting Purell Hand Sanitize
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