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Contents:

Executive Summary 3
Introduction 3
The Automobile Market 4
Competition 4
Leading Suppliers of Cars 4
Current Offerings 5
Prius Target Market/ Segmentation Criteria 5
Demographic 6
Psychographic 6
Geographic 6
Toyota 7
SWOT Analysis 7
Marketing Communication
8
Major Trends 8
Marketing Strategy 8
Communication Mix 9
Marketing Campaign 10
Media Strategy 11
Post Campaign Testing 11
Summary 11
Current Future Environment 12

Appendix
Attitudes of Consumers Towards Green Cars (% of respondents), 13
Hybrid Owner Survey 14
Media Advantages and Disadvatages 15
Bibliography & References 16

Executive Summary
Objective

In our marketing plan we will be analyzing the many different aspects of the current marketing environment of the Toyota Prius, a sedan that is currently in the lead of the relatively new hybrid market, what we will attempt to do is to educate possible investors and the general public about the current marketing......

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Approximate Word Count: 3231
Approximate Pages: 13 (250 words per double-spaced page)

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