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Chevrolet Swot Analysis

Strengths:
• Name recognition- The name Chevrolet is the most recognizable auto manufacturer in the United States.
• Company image- Chevrolet's image is that of tough, dependable, long lasting vehicles. Its "Like a Rock" advertising campaign equated Chevrolet trucks with cowboys, ranchers, and construction workers in an attempt to paint an All-American appeal for these vehicles. Its newest slogan "Chevy, the longest lasting cars on the road," continues the company image of producing durable products.
• Product diversity- Chevrolet features many different products for many different target groups. It has five divisions of vehicles: cars, trucks, sport utility vehicles, vans, and commercial vehicles. Because of its diversity it can market its products to almost any target group. It produces a 145 hp Cobalt for under $15,000 as well as a 505 hp Corvette for over $65,000.
• Racing Sponsor- One of Chevrolet's biggest marketing assets is its five racing teams: NASCAR Nextel......


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Approximate Word Count: 514
Approximate Pages: 3 (250 words per double-spaced page)

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