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1.0 Introduction
The main objective of this report is to help the ¡§International Expansion Team¡¨ of Digby to recognize the possible culture differences problem they may face while establishing their joint venture and operating business in Japan. Considering Ms. Ingrid Cremer, the project manager in charge of Japan market came from Germany, this report will give a clear comparison between Japan and Germany¡¦s business culture and recommend strategies for Digby to overcome the culture differences problem.
2.0 The General Business Cultures in Japan and Germany
According to Geert Hofstede¡¦s analysis, Japan was characterized as a collectivist, high power distance, high uncertainty avoidance and masculine country. While the analysis for Germany shows their emphasis on individualism, masculinity, and uncertainty avoidance. Power distance and long-term orientation are both ranked considerably lower than the others. (www.cyborlink.com) Please also refer to Appendix A.......

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Approximate Word Count: 1434
Approximate Pages: 6 (250 words per double-spaced page)

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