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Kaitlin Schultz
April 20, 2005
Prof. Kovach
Response Paper

Marketing Children

Child obesity is a growing problem in today's society. "On average 28% of girls age 6-11 are overweight." Pediatricians are now seeing more and more children with high levels of cholesterol, high blood pressure, and adult on-set diabetes. In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children's diets resembled the recommended proportions of the Food Pyramid.
The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful marketing to young children are carefully and thoughtfully planned by companies. The entertainment, fast and friendly service, immediate gratification, familiar brand-names fun-to-eat, reasonable prices, value, and quality time are all fundamental basics.......

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Approximate Word Count: 1302
Approximate Pages: 6 (250 words per double-spaced page)

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