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Internet shopping is the latest mode of shopping in which access to computer and knowledge about the use of computer is required. It is very interesting to find out about the specific gender type that is using internet as the most commonly used mode of shopping. Different shopping behaviors are expected from different genders because shopping is mainly thought as an activity loved by females while males are thought to be mentally declined towards technology. This paper provides information about the use of internet shopping by different genders. It is also described that males and females have different perceptions of shopping about different types of products.

It is expected that as men feel more comfortable with computers and internet and they have more knowledge about the use of internet and computers, it seems more likely that more and more males will be dominating in the internet shopping. But the consumer role has been associated with females for such as long time. Females......

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Approximate Word Count: 602
Approximate Pages: 3 (250 words per double-spaced page)

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