Swot Analysis Smucker's
Strengths
• Smuckers was the leading producer of jams, jellies and preserves in the US, Canada and Australia in mid 2002
• The company has always met or exceeded consumer expectations
• It has been in the top quartile of Fortune's 100 Best Companies to Work for every year since 1997
• The innovativeness of the transaction for Jif and Crisco was recognized as 2002's Best Overall Deal and Breakthrough Deal
• It was the market leader in 7 food categories in 2002
• Its market share has grown 20% since 1997 through commitment and advertising
• It has been a long time sponsor of good events
• It has a very focused portfolio allowing for the growth in shares of every brand
• It has good utilization of food brokers, a dedicated sales force, which have proven cost-effective and superior in service in various channels
• It has had a number of good product introductions like the Uncrustables and other protein rich menu items
• It has successfully blended the operations......
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Swot Analysis Smucker'S
SWOT ANALYSIS SMUCKER'S. Strengths • Smuckers was the leading producer of
jams, jellies and preserves in the US, Canada and Australia ...
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