Starbucks Casa Analysis
Starbucks specializes in the sale of coffee at around 8500 stores operated and licensed in the United States and across the globe. Starbucks stores offer a choice of regular and decaffeinated coffee beverages, Italian style espresso beverages, cold blended beverages, a selection of teas and distinctively packaged roasted whole bean coffees. Its stores also offer a selection of fresh pastries and other food items, sodas, juices, coffee-making equipment and accessories, a selection of compact discs, games and seasonal novelty items.
The company operates numerous stores in other countries through licensing arrangements with prominent retailers. The company has formed various business alliances, international retail store licensing agreements, grocery channel licensing agreements, warehouse club accounts, and other partnerships to expand the brand in other channels.
The company also sells its whole bean and ground coffees to office coffee distributors, hotels, airline retailers and......
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Starbucks Casa Analysis
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