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Defining Public Relations

University of Phoenix

Defining Public Relations

The concept or idea of specifically defining the term public relations (PR), can be
a seemingly impossible task that is by no mean concise. Public relations mean many different things to many different people. PR is quite subjective depending on what your intent or overall goal is for communicating or promoting certain information to groups of people. In this paper I would like to discuss what my own personal definition is and contrast this by also evaluating definitions derived from three different groups. Overall, the vast difference in definitions is a reminder of just how vast the topic of PR is in the public and private sectors of the business world. Some history regarding one form of the definition comes from the author Seitel (2004),
Today, although a generally accepted definition of public relations still eludes practitioners, there is a clearer understanding of the field. One of the......

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Approximate Word Count: 810
Approximate Pages: 4 (250 words per double-spaced page)

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