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Outcome 3 – Factors that may reduce prejudice

Prejudice means holding (usually) a negative attitude towards the members of a group based solely on their membership of that group. Two examples of prejudice behavior are:
-Having a negative attitude towards somebody just because they drive a truck.
-Having a negative attitude towards the elderly.

A stereotype is a belief about people who belong to a certain group, regardless of individual differences among members of that group. Stereotypes provide us with a general system which guides our interactions with others.

La Pierre conducted an experiment on the relationships between attitudes and behavior. He was interested in finding out whether there was a consistency between a person's attitude towards others with racial backgrounds and their behavior towards such people, as demonstrated by discrimination. Over a tow year period, La Pierre traveled 16000 km around the United States with a Chinese couple. They stayed in 66......

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Approximate Word Count: 568
Approximate Pages: 3 (250 words per double-spaced page)

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