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CHAPTER 1
THE PROBLEM, BACKGROUND AND RATIONALE

INTRODUCTION
In our generation today, "music television or MTV" has gained considerable audience in the music and television industry. During the last two decades since its conception in 1981, MTV channel has dramatically increased its share of viewers. Before MTV, music was just for the ears, only to be heard… it did not matter what the artists look like just as long as they sounded good. But the emergence of MTV changed the concept of "talent, to be "talented". First one must perform well, sound good and most importantly, look great.

Nowadays, MTV has not just become part of TV programming. It has become the format of several TV stations and has become big business through music videos. They have become part of reality shows, community service shows, etc. And because of that, today's young people are increasingly becoming early adopters of MTV. One TV channels the carries mainly music video is the MTV Channel both on local......

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Approximate Word Count: 4964
Approximate Pages: 20 (250 words per double-spaced page)

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