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E-Commerce Basics

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Business Models for E-commerce: Old Wine in New Bottles?
Abstract- While e-commerce is sprouting radical changes in intra-organizational
structures and inter-organizational relationships, the underlying principles turn out to
be less than novel. Rather, they reflect a revival of traditional values that prevailed
well before the advent of mass production. From a customer's perspective, most
"new" business models in the Information Age are indeed old wine in new bottles.
This is demonstrated with ten trends in e-commerce and explains why conventional
rules in the old economy still apply, bursting the bubble of unrealistic valuations of
numerous e-business ventures.
Keywords— e-commerce, business models, digital economy, information age
1. Introduction
There has been much hyperbole in both academic and business circles, not to mention the news
media, about how the Internet is revolutionalizing the marketplace. Online business is transforming the
marketplace into a......


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Approximate Word Count: 4930
Approximate Pages: 20 (250 words per double-spaced page)

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