Starbucks
Starbucks Case
Company Background
Starbucks started in 1971 with 3 co founders Jerry Baldwin and English teacher, Zev Siegal a history professor and a writer Gordon Bowker. All 3 partners had a love for coffee and decided to open up a coffee shop. Each individual invested $1,350 and borrowed $5000, from the bank to open the Pikes Place store. Alfred Peet opened up his own shop that imported fine coffees and teas and dark roasted beans the Europe way to bring flavor to the coffee. A Dutch immigrant named Alfred Peet who had opened Peet's coffees shop in California in 1966. Baldwin, Bowker, Siegal had good knowledge about Peet's coffee expertise and well educated on the bean roasting technique for quality coffee. Siegal was more seen as the retail expert and was the only paid employee, he did most of the work for scooping coffee beans for customers. Baldwin had an interest for coffee and kept books and good knowledge of coffee. When Starbucks first started out it purchased......
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