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CASE GROUP A
International Strategy

Francisco Alcalde
Pedro Amador
Augusto Díaz-Leante
Javier Echenique Executive MBA ESADE
Jose Luis Martínez Feb-2003
Mar Santana Rollán


Index Content

1 Corporate Strategy 3
2 Financial condition 3
3 Interest competitors 5
4 Core competences 6
5 Next steps 9
6 Vision, Mission, Objectives, Strategy (sanitary ware market) 11
7 Exhibits 13



1 Corporate Strategy

Althoug the three competitors (Roca, Sanitec, American Standard ) present a common goal in their strategies, there are some differences in their scope. In the case of Roca they have always been much more concerned about setting up new production abroad and purchasing already existing companies under the same brand ROCA.

On the other hand, Sanitec strategy has much to do with acquisitions and not setting up new production factories abroad. Sanitec is not a brand. It accumulates a series of leading brands that......

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Approximate Word Count: 3885
Approximate Pages: 16 (250 words per double-spaced page)

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