Ebay: In A League By Itself
EBay: In a League by Itself
This case tells the long story about how eBay developed and grew obtaining market leader status through the whole process.
When thinking back to this case the issue that I think is most important to eBay's process is their willingness to talk with their customers about improving the service and the website. One example of improving the service showed up on C-306 of the case. It took place "when eBay introduced a feature that referred losing bidders to similar auctions from other eBay sellers, eliciting a strong outcry from the community. Sellers demanded to know why eBay was stealing their sales Â…"
One man complained in his listing how "eBay's new policy of screwing the folks who built them." Basically, this complaint caught the attention of Omidyar and Whiteman, who ended up meeting with the seller in his own home. After meeting with the man for 45 minutes, eBay decided they needed to change their policy. I think that this type of......
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