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Management and Strategy Essay Notes

INDUSTRIAL ORGANIZATION, CORPORATE STRATEGY AND STRUCTURE

 Top managers perceptions of the market structure and firms strengths and weaknesses determine their choice of corporate strategy and organisational structure
 Both corporate strategy and organisational structure influence the economic performance of the firm and the market in which it sells
 One of the main goals for strategy implementation is to achieve synergy between functions and business units (Hunger and Wheelen)

Organisational Structure

 Organisational Structure – arrangement whereby the firm motivates, co-ordinates, appraises, and rewards the inputs and sources that belong to its coalition
 It is a process of choosing arrangements that maximise the value of the firms chosen strategy

Other factors affecting organisational structure

• Market processes surrounding the unit
• Influence of competition
• Uncertainty –......

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Approximate Word Count: 1243
Approximate Pages: 5 (250 words per double-spaced page)

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