Airline Pest Analysis
Introduction
Ryanair is headquartered in Dublin, Ireland and operates a low-fare, no-frill scheduled passenger airline. Ryanair serves short-haul, point-to-point routes between Ireland, the United Kingdom, and continental Europe, making Ryanair Europe¡¦s largest low-fare airline. It has destinations in 13 countries with 76 low-fare routes. Its fleet consists of 21 Boeing 737-200s and 21 737-800s. Launched in 1985, Ryanair¡¦s growth has been extraordinary. Ryanair currently employs a team of 1500 people and will carry over 13 million scheduled passengers in the current year (2002). In 1986, Ryanair broke the high fare cartel, which was then operated by the two state airlines Aer Lingus and British Airways in the Dublin-London route. The first four years Ryanair was carrying 600,000 passengers annually, but had managed to lose 20million pounds.
Under a new management team, headed up by Michael O¡¦Leary, a major overhaul of the airline was undertaken in 1990/91. With......
View the rest of this paper...
Approximate Word Count: 2598
Approximate Pages: 11 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Pest Analysis: The Indian Airline Industry
Pest Analysis: The Indian Airline Industry PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms.
-
Airline Pest Analysis
airline pest analysis Introduction Ryanair is headquartered in Dublin, Ireland and operates a low-fare, no-frill scheduled passenger airline. Ryanair serves short-haul,
-
Pest Analysis: The Indian Airline Industry
Pest Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political,
-
Pest Analysis
Pest Analysis A pest analysis is simply a way of analyzing characteristics of the acronym PEST: political, economical, social and technological aspects of a certain environment.
-
Pest Analysis Indian Aviation Sector
pest analysis indian aviation sector Overview of Airline Industry Air travel has grown in the past decade. Travel grew strongly for both leisure and business purposes. India will
Frat Files
Members
Information
© 2009 FratFiles.com.