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Strategic Audit

Executive Summary

The broadcast television industry contains four dominant players: ABC, NBC, CBS and Fox. Statistics show that 98% of homes in America have television sets. As a result ABC competes to obtain the viewership of these homes in order to sell air time to advertisers. Advertising revenue consisted of $1.6 billion for ABC in 1997; for this reason, the advertiser is ABC's primary focus.

As of February 1996, ABC is a wholly owned subsidiary of the Walt Disney Company. This powerful entertainment conglomerate has proven to be a great asset to ABC's operations. Disney has the financial strength to support ABC's future projects, as well as the brand name recognition to boost ABC's programming and ratings. ABC also maintains relationships with its viewers, advertiser and competitors: CBS, NBC and Fox.

There are many opportunities in this industry, including favorable government regulations, and media support as well as foreign expansion. But some of these......


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Approximate Word Count: 7537
Approximate Pages: 31 (250 words per double-spaced page)

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