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1. Introduction:

The purpose of this report is to discuss the impact that crises have upon tourism destination areas. This report analyses the influence that the exposure of the crisis can have on the area and describes methods in which management can implement to overcome the situation. The report provides an overview of crises, effective management methods, impact of exposure and illustrates how crises can stimulate innovation. To exemplify these areas examples of crises well also be incorporated.

2. Overview of Crises:

A destination crisis incorporates a number of different aspects and as yet no specific definition has been established. Beirman (2003) developed a definition through integrating a number of different definitions. Beirman (2003 p.4) defined destination crisis as,
¡¥A crisis is a situation requiring radical management action in response to events beyond the internal control of the organisation, necessitating urgent adoption of marketing and operational......

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Approximate Word Count: 1265
Approximate Pages: 6 (250 words per double-spaced page)

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