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The variety of successful strategies in use today was in full display at the ATW Winning Strategies conference in Washington, where some of the airline industry's keenest minds shared their wisdom.

Dr. Adam Pilarski, senior VP at consultancy Avitas, opened the conference with a controversial statement, "the myth of overcapacity is an urban legend," pointing out that historically high load factors should push fares up. "If airlines don't make money when they have the highest load factors ever, there is something wrong with their business model."

He implied that airline managers overthink their strategies and fail to follow what he called "Adam's Rule: Revenue greater than cost equals good." The first thing to do is "Don't be stupid," he said, adding a list of "stupid" strategies:

Mini-mes (Ted, etc.).
Avolar.
Don't insult customers.
No extreme yield management.
No bad airline names.
No adversary relations with employees.
Do not have stupid business plans.......

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Approximate Word Count: 1974
Approximate Pages: 8 (250 words per double-spaced page)

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