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Marketing

Running head: MARKETING MIX

In an organization it is important to include the marketing mix in all aspects of the decisions. The marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services in order to help them achieve their marketing objectives (http://www.bized.ac.uk/educators/16-19/business/marketing/activity/mix.htm). This involves all departments of the organization that will influence how the marketing mix is sold. There are four major parts of the marketing mix which are: product, place, price, and promotion. The marketing mix does not include the customer because all four P's have a direct relationship to the customer.
Product
The first "p" of the marketing mix is product. A good product makes its marketing by itself because it gives benefits to the customer. The product area involves the development of the right product for the target market. This could involve a good, a service, or......


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Approximate Word Count: 1176
Approximate Pages: 5 (250 words per double-spaced page)

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