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Marketing Research:

Children's Breakfast Cereal Consumer Report

Investigation to identify key influences that determine children's consumer behaviour and knowledge of branded cereals


Investigation into the effects of key influences on children's consumer behaviour and brand knowledge to determine a new marketing strategy.

Executive summary

This research aims to identify key influences that effect children's consumer behaviour and brand knowledge in relation to the children's cereal industry. As children are becoming increasingly powerful in today's market with the demise of the nuclear family fostering the ‘guilt' compensation culture children today have more autonomy and more influence in what they purchase. This has lead increase interest from marketers in the cereal industry pursuing new, alternative and inventive marketing strategies to captivate and ever youthful buyer.


1. Introduction 5
2. Cereal Sector Analysis 6
3. Aim 7
3.1 Objectives 7
4. What......

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Approximate Word Count: 6915
Approximate Pages: 28 (250 words per double-spaced page)

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