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For the purpose of this paper, I selected the following three categories for comparison : B2C, C2C and e-Government. For the sake of ease, I chose representative entities for each category : Amazon (B2C), EBay (C2C) and Arizona government, www.az.gov (e-Government). In the following paragraphs, I will identify the differences and similarities of those three business models by addressing the questions in the syllabus.

1) Who is the target audience for this Web site?
Amazon targets consumers and seeks revenue from small transaction markups on thousands of small sales each day. Originally they started with new books as their primary product. Once they established name recognition, they expanded into cross-category consumer goods and even used goods to continue growth. They have limited themselves to shippable products and have not yet expanded to services to my knowledge. EBay also targets consumers and seeks revenue from transaction fees on sales each day. EBay is different......

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Approximate Word Count: 1258
Approximate Pages: 6 (250 words per double-spaced page)

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