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Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale:

1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate
The business firm should try to get useful information about competitors by:
__5___ Careful study of trade journals
Watching the growth and/or decline of competitors is good for developing businesses.
__1___ Wiretapping the telephones of competitors
Illegal if you're not the U.S. government!
___4__ Posing as a potential customer to competitors
Understanding how a competitor works from the inside keeps a company abreast with up to the minute information learned hands on.
____2_ Getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids
Asking your customers to solicit business from a competitor is......

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Approximate Word Count: 604
Approximate Pages: 3 (250 words per double-spaced page)

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