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A Marketing Research Study To Determine The

A Marketing research study to determine the
Demographical Effect on the Acceptance of
MP3 Technology

Marketing Research 0509-384-02

Prepared for:
Dr. Berhe Habte-Giorgis

Prepared by:
Jennifer Gray
Fred Hodge
Jackie Clark
Phyllis Walters

April 21, 2005

Letter/Memo of Transmittal

To: Dr. Berhe Habte-Giorgis

Here are the results our research team found regarding demographic
effect on the acceptance of MP3 technology. The information enclosed can help assist MP3 companies such as Apple and Nomad in terms of which groups of people should be targeted. Thank you for providing us with this learning experience. If any questions arise feel free to contact our research team at (856) 555- 1737.

Sincerely,

Fred Hodge

Jennifer Gray

Jackie Clark

Phyllis Walters

TABLE OF CONTENTS

Page
TITLE PAGE
COVERING LETTER/MEMO
TABLE OF CONTENTS
MANAGERIAL SUMMARY ………………………………………………………
Objectives and methodology
Findings......


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Approximate Word Count: 5707
Approximate Pages: 23 (250 words per double-spaced page)

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