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Kodak Stakeholder Impact Analysis

1. Kodak Stakeholder Impact Analysis
Shareholders
The shareholders of Kodak want a good return on their investment. Kodak has been exhausting resources through acquisitions and joint ventures with other companies, which leads to decreased shareholder profits. Kodak lost over $1.7 billion in already manufactured cameras and a patent suit where Polaroid sued them for violations on seven of their patents which also led to decreased shareholder profits. Competition was increasing in all areas and Kodak was gradually losing its market share and facing threats to its profitability.

Customers
Kodak's customers want a quality and affordable product. Several of their customers are willing to pay extra money for superior value that they receive with Kodak's product compared to a competitor's product. Kodak's competitors (Fuji) were creating products of equal quality with more vivid colors and selling them at a lesser price, causing the customers to make their purchases from other......


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Approximate Word Count: 705
Approximate Pages: 3 (250 words per double-spaced page)

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