Marketing Differences Between B2c And B2b Websites
Differences in Marketing for B2C and B2B Sites
March 27, 2006
Differences in Marketing for B2C and B2B Sites
Introduction
Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole brick and mortar' business. Business-to-business (B2B) and business-to-consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an effective marketing plan to reach the intended (targeted) market. Thus, the mixing or blending of the four Ps (product, place, price, and promotion) in such a way to attain both the business and target market's goals and objectives is the key to success. The correct marketing mix, or blend, will help both a B2B or B2C site develop a successful marketing strategy plus a highly effective marketing plan.
Both B2B and B2C sites must consider the intended market when blending the mix elements. Knowing the intended market and understanding their wants and needs......
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Approximate Word Count: 1477
Approximate Pages: 6 (250 words per double-spaced page)
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