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Technology has helped fuel the growth of CRM strategies. The evolution of CRM is moving forward with e - business evolutions. eCRM is the new strategy of customer relationship management in the Internet era. This paper addresses the basics of CRM and what is eCRM, explains the relationship between technology and eCRM and introduces the 4 principles of eCRM.

Introduction
The growing waves of merger and acquisition in the international business arena, coupled with broader use of e – technologies, have contributed to increase in the scale of business relationships and also to exponential increase in customer data. It is obvious that who is able to use the data pro – actively, can make a dramatic difference. To exploit business opportunities, more and more companies are rapidly implementing integrated Customer Relationship Management (CRM) systems to make their business processes more customer – focused.
CRM is nothing but the evolution of the business processes. Moreover......

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Approximate Word Count: 3212
Approximate Pages: 13 (250 words per double-spaced page)

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