FratFiles

• Save Paper

Robert Mondavi Corp. Analysis
I. Summary
 Company founded in 1966 by Robert Mondavi in Napa Valley, California
 Company vision to make California a recognized wine producing region alongside great winemaking regions of Europe
 Major focus on technology and wine growing techniques
 Production of premium to super ultra premium wines
 Mondavi focuses on personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising
 Mondavi has a portfolio of premium to super ultra premium wines to fill various price points and niches in domestic wine market
 1981 Opus One joint venture with Baron Philippe de Rothschild
 Through 1980's and 1990's, Mondavi acquires many wineries and vineyards throughout California
 Mondavi develops national following
 Phylloxera (vine killing insects) begin to infiltrate California vineyards
 1993, Mondavi, in need of......

View the rest of this paper...

Approximate Word Count: 1994
Approximate Pages: 8 (250 words per double-spaced page)

Similar Essays

1. Strategic Analysis Of Robert Mondavi Inc.
   

   Strategic Analysis of Robert Mondavi Inc. Robert Mondavi Corp. Analysis
   I. Summary Company founded in 1966 by Robert Mondavi ...

2. The Robert Mondavi Corporation
   

   ... of the best tools to use for analysis. ... Strategic Issues to be Addressed Strategy
   Execution Strategy ... to Acquire The Robert Mondavi Corporation Conference Call ...