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Robert Mondavi Corp. Analysis
I. Summary
 Company founded in 1966 by Robert Mondavi in Napa Valley, California
 Company vision to make California a recognized wine producing region alongside great winemaking regions of Europe
 Major focus on technology and wine growing techniques
 Production of premium to super ultra premium wines
 Mondavi focuses on personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising
 Mondavi has a portfolio of premium to super ultra premium wines to fill various price points and niches in domestic wine market
 1981 Opus One joint venture with Baron Philippe de Rothschild
 Through 1980's and 1990's, Mondavi acquires many wineries and vineyards throughout California
 Mondavi develops national following
 Phylloxera (vine killing insects) begin to infiltrate California vineyards
 1993, Mondavi, in need of......

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Approximate Word Count: 1994
Approximate Pages: 8 (250 words per double-spaced page)

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