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"Media do not simply present cultural products for consumption; they provide much of the stuff of every day life through which we construct meaning and organize our existence."--Michael R. Real, Super Media

DEFINING MOMENTS IN MASS MEDIA
Newspapers. Media began with the written word . . . To date, the oldest existing written document dates back to 2200 B.C. By 500 B.C. Persia had developed a form of pony express and the Greeks had a ¡§telegraph¡¨ system consisting of trumpets, drums, shouting, beacon fires, smoke signals, and mirrors; transmitting a form of communication to the masses. In 200 B.C. the Chinese circulated the first ¡§newspaper,¡¨ the Tipao gazette, to government officials. Newsletters began circulating in Europe by 1450. Over 150 years later, in 1609, the first regularly published newspaper was circulated in Germany. Advertising began to shape the media industry by 1631 with the first classified ads featured in a French newspaper. And, in 1833 a......

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Approximate Word Count: 5173
Approximate Pages: 21 (250 words per double-spaced page)

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