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Department of Management, Marketing and Information Systems
Multinational Corporate Management
Fall 02 Semester
The International Management Process
An Overview

· International Management process - is heavily affected by the culture (as well as other factors) of the country where enterprises pursue their goals and objectives.

· Culture - comprise an entire set of social norms and responses that condition people's behavior, it is acquired and incalculated, a set of rules and behavior, patterns that an individual learns but does not inherit at birth.

Three Ways Culture is Learned:

· Formal learning - formal activities are taught by precept and admonition.

· Informal learning - the principal agent is molded used for imitations.

· Technical learning - it its pure form, is close to be a one way street.

Sources of Cultural Learning:

1. Family
2. Educational institutions
3. Religion (e.g., Christianity, Islam, Hinduism, and Buddhism)

Impact of Culture......

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Approximate Word Count: 1170
Approximate Pages: 5 (250 words per double-spaced page)

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