Country Analysis Report - South Korea
Country Analysis Report
In the fiscal period from year 2000 to 2004, Allergan Inc. has seen a continuous rise in sales and profits. In the year ended 2004, net income reached a high of $377 million and there is certainly no reason to believe that number won't continue to grow . Although most of our company's sales comes from our line of eye care pharmaceuticals, It is the BOTOX/neuromodulators line that sees the most promise in growth.
With 80% of our BOTOX products being used for cosmetic purposes, a great market potential is seen in South Korea where the demand for skincare and cosmetic products is soaring. With sales capabilities in over 100 countries, direct sales offices have only been established in a little over 20 countries1. The goal of this report is to provide an analysis on the feasibility of establishing a direct sales office in South Korea. Feasibility will be determined through a three part analysis in the following areas:
ยท South Korea's business climate......
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Approximate Word Count: 2109
Approximate Pages: 9 (250 words per double-spaced page)
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