Globalization
SUMMARY
Relatively little research has been done about consumer behaviour online. In this essay I will compare whether a traditional model, the Five-Stage Model of the Consumer Buying Process, will still apply in an online perspective. The finding is that the traditional model can still be applied online but with consideration that different parts of the steps have changed and become more or less important. The main changes are that personal sources for information online have more or less completely been replaced by consumer rating pages, discussion forums and other faceless sources. The step of information search and evaluation of alternatives have become much easier for the consumers, which results in more searches being made prior to purchase, even for products that are regarded to have a lower risk. On the Internet the purchase decision step still remains the same but a couple of new reasons why consumers do not fulfill their purchase have arisen. These are the perceived risk......
View the rest of this paper...
Approximate Word Count: 6040
Approximate Pages: 25 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Globalization
globalization. Globalization ... Alternate definitions of globalization have
slants related to the group or industry defining it. For ... -
Effect Of Globalization
Effect of Globalization. According to JH Mittelman, "globalization means a
historical transformation in economy and cultural diversity. ... -
Globalization
Globalization. ... Globalization Since the 1970's the different markets of the world
have been reaching across thousands of miles in order to trade with each other. ... -
Globalization
Globalization. What Is Globalization? Globalization is a process of ... around
the world. Globalization is not new, though. For thousands ... -
What Is Globalization?
What is Globalization? Globalization ... It should not be narrowly confused with
economic globalization, which is only one aspect. While ...
Frat Files
Members
Information
© 2009 FratFiles.com.