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Blackberry Sales Manual

II. Preapproach Information
A. Company and Product Background
1. Blackberry was introduced by Research in Motion Limited (RIM), a leading designer, manufacturer, and marketer of wireless solutions which offers services worldwide (www.rim.com, 2005). RIM provides platforms and solutions for flawless access to time-sensitive information such as email, phone, short message service (SMS), internet, and intranet applications (Ibid, 2005). RIM's award-winning products, services, and technologies include the Blackberry wireless platform, the RIM Wireless Handheld product line, software development tools, radio-modems, and software/hardware licensing agreements (Ibid, 2005).
T-Mobile is a national provider of wireless voice, data services, and messaging which employs more than 26.000 employees has an estimated 20 million subscribers (www.tmobile.com, 2005). They operate on an all-digital, national, wireless network based on the globally dominant GSM (Global System for Mobile......


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Approximate Word Count: 3502
Approximate Pages: 15 (250 words per double-spaced page)

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