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China puts its best face forward

Shanghai's premier shopping street, West Nanjing Road, may these days style itself as the Fifth Avenue of Asia, but on the busy sidewalks it still throbs with all the color and din of a medieval temple fair.

Until, that is, one steps into the hushed confines of the first Lancome concept store to open anywhere in the world - at which point you might just feel as if you have stepped onto the set of 2001: A Space Odyssey, assuming your idea of a space station features sculpted sofas and ever-so-slightly pink walls.

"We wanted to create an environment that suggests luxury, away from the crowded department stores," boutique marketing manager Gu Yaoji told Asia Times Online. "Our boutique customers comprise a select group of rich housewives and
xiaobailing [white collar princesses] - and they want to shop for our products and beauty services discreetly, and in comfort."

The Shanghai boutique opened its doors in 2005; and while Japan may......

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Approximate Word Count: 1379
Approximate Pages: 6 (250 words per double-spaced page)

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