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Sales Contests Work if they are implemented correctly
Sales contests provide a great tool for the sales manager to motivate his sales force in both the short and long-term. However, in order to work for the sales manager and provide value to the sales force the objectives of the sales contest must to be carefully defined. Pitfalls, like a "coin operated sales force" and unmotivated salespeople can be the result of a thoughtlessly designed sales contest. Lastly, there are a great variety of sales jobs out in the market of which many would need special attention, but for the purpose of this paper I will focus on the field sales force. This paper will briefly discuss the ingredients of a successful sales contest, provide practical examples, state what to avoid in a contest and provide a table evaluating which type of contest might work for particular kinds of sales persons.

I. Ingredients of a successful sales contest.
In order for sales contests to work they cannot be "stale and......

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Approximate Word Count: 1003
Approximate Pages: 5 (250 words per double-spaced page)

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