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INTRODUCTION
It is time for a fast-developing Bulgarian company to go international. According to carefully conducted marketing research the most favorable conditions for expansion at this point are in Germany and Brazil. Unfortunately "Noname.Co" is a new entrant in the global market and is quite inexperienced in dealing with countries of unfamiliar culture. The differences between Bulgaria, Germany and Brazil are not only estimated by means of square meters, but also by ethnicity, religion, temperament and many other cultural characteristics.
The cultural uniqueness of a society is manifested in terms of the values, behavior and attitudes displayed by its members. Culture and its normative characteristics are crystallized in the values that they hold about life and the world around them. The latter in turn affect people's attitudes about the form of behavior considered more appropriate and effective in any given situation. The purpose of this coursework is to find out how the......

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Approximate Word Count: 2777
Approximate Pages: 12 (250 words per double-spaced page)

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