Management
Retail and Channel Management – 118.331
Fall 2005
Group Project "Asper Chocolates"
Group Members:
Virginie Feroul 6835756
Clarence Jonker 6806414
Janine Mertens 6835330
Erik Roehrdanz 6835835
Stephanie Wladyka 6784754
Table of Contents
1. Description of the Type of Retailer 3
2. Location Strategy, Store Layout, and Markdown Policy 4
2.1 Location Strategy 4
2.2 Store Layout and Markdown Policy 4
3. Estimated Total Sales and Profits 8
3.1 Estimated total sales 8
3.2 Estimated total profits 10
4. Planned Inventory Levels and Stock-to-Sales Ratio 11
5. Promotional Tactics 13
6. Staffing 16
7. Store Operating Costs and Rent 17
8. Weekly Pro-Forma Income Statements 18
References 19
Appendices 20
Appendix 1. Kildonan place mall information 20
Appendix 2. Interview with Rocky Mountain and Laura Secord in St. Vital 21
1. Description of the Type of Retailer
Asper Chocolates is a retail chain of......
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Approximate Word Count: 5065
Approximate Pages: 21 (250 words per double-spaced page)
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