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Staples Case Study

Staples Inc.

The idea of Staples started off with a very easy problem to fix. Thomas Stemberg was trying to print off a business plan when his printer ribbon all of a sudden broke on the Fourth of July holiday (About Staples). " It was the Fourth of July weekend, 1985, and Tom's regular supplier, a local stationery store, was closed for the holiday" (About Staples). After driving around for hours trying to find a store that carried his printer ribbon and trying to find a store that was open Stemberg knew he could create something big.
Thomas Stemberg was an expert in the supermarket industry before being fired from his executive position in 1985. After being fired Stemberg searched for a new market to indulge in. Stemberg then initiated the idea of a store that would sell office supplies to smaller businesses. Stemberg wanted to provide everything a small business would need with the ease of convenience and low prices. Stemberg found out threw customer research, that......


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Approximate Word Count: 2399
Approximate Pages: 10 (250 words per double-spaced page)

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