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Strategic Analysis For American Based Airlines

Strategic Analysis Of Hospitality and Tourism Businesses

U54081

The US Airline Industry

Portfolio

Simon Houston
Jessica McCormack
Mark Surguy
Shuangshuang zhao
Jiaying Zhang

Table Of Contents Page

1.1 Background to the Industry 3

2.0 External Analysis – PEST 4
2.1 Political Factors 4
2.2 Economic Factors 6
2.3 Socio-Cultural Factors 7
2.4 Technological Factors 9

3.0 Porter's Five Forces 11
3.1 Threat of Competitive Rivalry 11
3.2 Threat of New Entrants 12
3.3 Bargaining Power of buyers 16
3.4 Bargaining Power of Suppliers 17
3.5 Threat of substitutes 18

4.0 Predictions For The Future 19

5.0 Key Success Factors 20

6.0 Bibliography 28

7.0 Appendices 31

1.1 Background To The Industry

In 1903 the aviation industry was born: the Wright brother's first successful flight was in Kitty Hawk. By 1927, the first US air transport company......


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Approximate Word Count: 7844
Approximate Pages: 32 (250 words per double-spaced page)

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