Arena Football In A Disneyized World
Ever since the beginning of the 1970s, Disney World has become an influential blueprint that many companies have used do business in society. Disney World has many different techniques and ideas that have allowed them to produce maximum gain in all facets of society. This is known as ‘Disneyization,' "the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world" (Bryman, 1999, p. 26). Disneyization is broken up into five separate principles: spectacularization, theming, dedifferentiation of consumption, merchandising, and emotional labor. These principles have been adopted by companies all around the world and have been thrown into full practice today in our society.
One area where Disneyization has been evident is in the sporting world. Commissioner of the National Basketball Association (NBA), David Stern, is a prime example, stating, "They [Disney] have theme parksÂ…and we......
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Arena Football In A Disneyized World
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