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Chapter 9: Beginning and Ending the Speech

I. The Introduction
Four objectives: Get the attention and interest of your audience,
reveal the topic of your speech, establish your credibility and goodwill,
and preview the body of the speech.
A. Get Attention and Interest
1. Relate the topic to the audience
a) If you can relate the topic to your listeners, they are much
more likely to be interested in it.
b) By using vivid language to describe something all your classmates have in common, you as the speaker can make sure of an attentive audience.
2. State the importance of your topic
a) Citing statistics often emphasizes the importance
b) Whenever you discuss a topic whose importance may not be
clear to the audience, you should think about ways to
demonstrate its significance in the introduction.
3. Question the Audience
a) Asking a rhetorical question is another way to get your listeners
thinking about your speech.
b) Example: How would you......

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Approximate Pages: 3 (250 words per double-spaced page)

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